Instagram is one of the biggest social media platform. Getting your business in instagram has become very important if you want to make your business grow and generate revenue. There are

*over 700 million users on instagram, 
*25 million companies are using instagram for business
*200 million users visits at least one business profile every day.

That's a lot of evidence why you should be using business account on instagram. You can even use instagram for local business too. Any one can use instagram business account to grow their business.
There are alot of ways to use business acoount, read till the end to learn every thing about how you can grow your business through instagram.

HOW TO USE INSTAGRAM FOR BUSINESS


1) Optimize your profile as much as you can.

 a) Profile picture
b) Bio
c) Website
d) Contact information                                                                                                                                                                                                                     
2) Use instagram features efficiently

 a) Captions
b) Hastag
c) Insights
d) Story
e) Hightlight

 3) Content to post

 a) Number of post per day
b) Types of content to post

4) Partner with other influencers 


HOW TO CONVERT PERSONAL ACCOUNT TO BUSINESS ACCOUNT

Converting your personal profile to business profile is easy. It is completely free, you do not have to pay any money to use any of their feature. Follow the following steps to convert your personal account to business account:

1) Log in to your account.
2) Goto your profile and tab on 3 lines at top right side of your screen.
3) Goto setting and click on Account.
4)At the bottom of the page you will see switch to professional account, click that button.
5)You will get two options:
*Creator
*Business
6)Click on business.
7)You will get option to connect your facebook page, you can skip if you don't want to add facebook page.
8)Select category of your business page
9)You can add your e-mail, phone number and business address too and also skip if you don't want to.

Now your business account is ready to use , you should optimize it properly so that people can know instantly what your page is about.

1) OPTIMIZE YOUR PROFILE


a) Profile picture


Add logo of your business to profile picture so that people can easily know about your company. Having your own business logo makes profile look very authentic and leaves good impression about your company.

b) Bio


Bio should be very appealing. Bio is one of first thing that creates great first impression about your company. Bio should consist of motto of your business, a little description about your company and call to action to make people checkout your product or service.

c) Website


Add your website url in your profile so that people can redirect to your site instantly without any long process. Follow the following steps to add link in bio:

1) Goto your profile and click on Edit profile button.
2) In website section add your website url and save.

d) Contact information


Adding your contact information will help you a lot in your business because when people will reach to your site and have any related queries regarding to your product or service, they can contact you easily through E-mail and, phone number. Adding your contact information is highly suggested.

To add contact information follow the steps mentioned below:

1) Go to profile and click on edit profile
2) Fill Public business information and save.


2) USE INSTAGRAM FEATURE EFFICIENTLY


a) Caption


Whenever you post any content on instagram, you should always have engaging captions. Captions plays huge role in engagement in your contents. Adding a couple of emoji's in caption will do no good to your business. Caption related to asking question receives much engagement compared to other.

b) Hastag


Hastag is very important if you want to maximize your reach to new audience. Proper use of right hastag makes your post reach a lot of people related to your niche. Hastag has become more and more important in current time. You should create your own company hastag like #abc to make your own seperate community.

You can use upto 30 hastags. Hastags should be used properly, hastag should match the content you are posting about. Improper use and use of banned hastags leads to serious problem like shadow ban.

c) Insight


Instagram  providing free insight tool where you can see:

*All the contents you have shared
*Activity going in your page and,
*Audiences information.

This feature is very useful since it provides us all the information required for a business company. The best of all is it's completely free.

d) Story


Story feature on instagram is very handy because if there are contents you want to share but doesn't go along with your niche, then story feature is there to get you relieved. The story remains for 24 hours and it disappears, but you can always check stories you have shared of archieve.

The story feature not only allows us to share a content for 24 hours  but also provides us the feature to tag sponsor of product or different influencers with whom you are partnering. You can also use different kind of filters, gifs, polls and, many other features. There is no limit to post story, you can post as many story as you want.

The most important reason why you should be using story feature every day is because everyday 500 million users use story feature everyday and one third of the most viewed instagram stories are from business.

You can learn more about instagram story stats in HERE.

e) Hightlight


Hightlight feature allows us to make a hightlight of a story in your profile page by giving it a title for as long as you want it. This feature is very advantageous if you want to make your important story labelled and organised.


3) CONTENT TO POST


a) Number of post per day


Since your business page is new and you may or may not have any followers, it's best to post 2 times a day. Since you have no followers at the time it's waste to post 5 times or more a day because no one will see it. Once you have more than 1000 followers you can post as many times as you want because chances of your post going viral increases.

After couple of your post gets viral, engagement in your posts starts to increase and can result to more visitor on your site.


b) Types of content to post


You should always be posting content related to your niche. Don't post random content because people who will visit your page will get confuse seeing a lot of things going on your page.

So its always better to stick with your niche, posting random stuff will hamper the growth of your page and you will loose a lot of free traffic to your business.

4) PARTNER WITH OTHER INFLUENCER


One of the best way to grow your business page is by partnering with other influencers. You can pay to influencers to promote about your business or product and services. When they post about your business and product and service a lot of interested people will get to your site for further information.

You can partner with two type of influencer, one with same number of followers you have. When you partner with influencer or brand with same number of followers usually you don't need to pay them because it's great way to share each others audience

Other with big brand or page, you have to pay them for sponsor posts because they won't do shoutouts for free. But its worth investing money in sponsored post as it becomes easy to build your audience.


CONCLUSIN:


You can use instagram for your small business, local business or any form of business. Instagram is one of the best social media platform to promote your business because if you become able to grow your page organically every visitor to your page will be free visitors because you don't have to spend any money on ads and stuff.

From information you have read above will help you to use instagram to promote your business, to grow your business, for business marketing, to promote your business and, to use instagram tool for business. If you haven't gone through the whole information, i suggest you to take time to read it. This blog is filled will a lot of information you don't want to miss.